The food feels like an afterthought hidden under a pile of business development
Manufactured scarcity, access, and why this feels kind of icky right now
Plus: a peek at a new automated drive-thru
The new answer to this question is different than it used to be.
It's hard to believe virtual concepts are good for restaurants when the companies behind them simply chase the shiny and new.
Wonder says it's ready to expand its revolutionary service. Will it realize its (expensive) mission?
Sweetgreen missed its chance to address the unique challenges of building a restaurant that thinks like a tech company.
Sweetgreen missed its chance to address the unique challenges of a restaurant that thinks like a tech company.
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