DoorDash grows its toolset
Imitation is the sincerest form of flattery (or something) + more industry news
Did you catch DoorDash’s announcement yesterday?
The company renamed a few of its products for restaurants and introduced a couple more to create what it calls a new ‘commerce platform’ for restaurants. Together, the tools are meant to help restaurants accept more orders directly from diners: online via direct ordering, on the phone using voice AI, at the table with QR codes, and on the go, with custom-branded mobile apps.
It’s also, of course, a way for the company to insert itself into more restaurant transactions. And while the expanded functionality gives restaurants more options to take orders via DoorDash’s channels, it’s nothing we haven’t seen before. In fact… it’s pretty much exactly what we have seen before.
But don’t call DoorDash a copycat.
…Or maybe call it a copycat? Does it even matter? (It probably does not matter.)
The latest announcement evokes a different tech era, when money was free and hugely valuable companies operated in a kind of cutthroat growth mode.
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