It’s DoorDash’s world
We’re just living in it.
No industry has changed the restaurant business like digital delivery. In just one decade of existence, DoorDash has completely revamped how we eat and how we expect to interact with restaurants. And thanks to the confluence of some economic, social, and business factors, there’s never been a better time for the biggest player to go bigger.
In a recent interview with the Financial Times, DoorDash CEO Tony Xu confirmed what anyone listening closely already knows about DoorDash’s future: “The two largest areas of investment are expansion and penetration outside of the US, as well as the same outside of restaurants,” Xu said.
According to data from YipitData cited by the FT, DoorDash has close to two-thirds of the US market share for restaurant delivery. And while they haven’t exactly rolled out a “mission accomplished” banner, company execs have long signaled DoorDash’s biggest opportunities lie outside its profitable and booming core business.
“If you already have a large consumer base, and a large driver base that is interacting with you many times a week, you just have more shots on goal to be able to launch into these adjacent categories,” he said.
Translation: Hey diners and drivers, we’ve hooked you on delivery, and we bet you’re going to keep buying what we’re selling.