These surveys are interesting. I think the context of their answers matters quite a bit.
For example, if you go to Sweetgreen everyday (or multiple times per week) for lunch, you are probably willing to have an app on your phone. I wonder if the question clarified regarding the frequency of the visits to a certain restaurant, I'm skeptical they would want to download an app for every restaurant that they only visit occasionally.
I think the implementation of QRs in most limited-service (and full-service) restaurants is extremely poor, and gives most diners a negative impression. Most of the destinations are formatted very badly for a mobile device, and / or the usability is poor, and I think that's why you see most of the negative responses. Some restaurants get it right, and they seem to be doing well with QRs. Aligning the service-level of the restaurant with the right tech approach seems to be a struggle for a lot of restauranteurs.
Finally, demographics of these surveys are also in question... obviously, older demos are probably more resistant to using QRs. The aggregates are probably skewed quite a bit from the upper age ranges.
As far as making the tech more accessible - using QRs embedded with NFCs on the table is a far better implementation, as it just requires someone to tap their phone to get to the destination, rather than opening the camera, aligning it properly, and getting to the said page. I think there is a lot of negativity toward QRs due to the usability issues.
These surveys are interesting. I think the context of their answers matters quite a bit.
For example, if you go to Sweetgreen everyday (or multiple times per week) for lunch, you are probably willing to have an app on your phone. I wonder if the question clarified regarding the frequency of the visits to a certain restaurant, I'm skeptical they would want to download an app for every restaurant that they only visit occasionally.
I think the implementation of QRs in most limited-service (and full-service) restaurants is extremely poor, and gives most diners a negative impression. Most of the destinations are formatted very badly for a mobile device, and / or the usability is poor, and I think that's why you see most of the negative responses. Some restaurants get it right, and they seem to be doing well with QRs. Aligning the service-level of the restaurant with the right tech approach seems to be a struggle for a lot of restauranteurs.
Finally, demographics of these surveys are also in question... obviously, older demos are probably more resistant to using QRs. The aggregates are probably skewed quite a bit from the upper age ranges.
As far as making the tech more accessible - using QRs embedded with NFCs on the table is a far better implementation, as it just requires someone to tap their phone to get to the destination, rather than opening the camera, aligning it properly, and getting to the said page. I think there is a lot of negativity toward QRs due to the usability issues.
As with anything, I think "it depends". :)